The platform is rolling out a updated setting that allows them to lessen the volume of AI-created videos appearing in their streams. This move comes as the platform announced that it now features over 1 billion AI videos.
Testing and Rollout
The new functionality is being tested over the next few weeks before a global launch. This shift comes amid a increase in AI-generated material, fueled by new AI video creators.
AI Proliferation Online
It has been noted that almost one in 10 of the most rapidly expanding video streams on a competing service only show AI-generated videos. A significant portion of this material is considered low-quality AI content, a label for poor-quality, bulk-generated content that is typically nonsensical or dreamlike.
Our research shows that a lot of users appreciate content produced via AI tools, including digital art to science explainers, and we want to give people the ability to increase or decrease of that, according to their own likes,” commented a spokesperson.
Volume and Proportions
The service shared that there are currently over a billion videos on its service identified as made with AI. Overall, over 100 m videos are added to the app every day, making clips made by AI a limited percentage of its total content library.
User Control Features
Viewers will be in a position to limit or boost the level of AI-generated videos they view by accessing the topic control feature in the application and choosing “AI-generated content”. Other topics that can already be modified under the setting include politics, style, cosmetics, and choreography.
AI Disclosure Rules
Its guidelines mandate users to identify convincing AI-generated content, and it bans harmful AI impersonations of public figures or crisis events. Any believable AI-generated clip that is without a tag can be deleted under its user guidelines.
Additionally, the app will now add an “AI-made” watermark to content made using its built-in AI features, or identified by an collaborative effort for recognizing artificial media. This step is intended to help prevent users from trying to circumvent the disclosure requirement.
AI Literacy Programs
TikTok is additionally launching a $2m AI literacy fund for experts and groups to create informative material about ethical AI use. This project will benefit non-profit groups dedicated to teaching coding and technology.
Platform Protection
The platform has supported its content review process, amid controversy over proposals to make redundant numerous review team members in Britain. TikTok is set to eliminate hundreds of positions in its user protection team in the UK capital, with worker representatives and digital protection specialists raising concerns that staff are being displaced by AI moderation.
A senior executive explained that human moderation would remain essential, but artificial intelligence can safeguard staff by removing the most graphic content before it is viewed by humans. The platform announced a 76% decrease in disturbing and violent content reviewed by safety staff over the previous year due to intervention by its machine learning processes.
“We think that it’s essential to integrate people and machines to ensure user safety,” she said. “We’ll have people as part of that process, but we also think it’s very important to reduce exposure to harmful content as quickly as possible, which is the area in which a lot of the machine support is making a difference process content quickly.”
